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Amazon’s Business Model and Worker Protests: A Global Issue

The retail giant Amazon is facing increasing scrutiny and protests globally, with actions ranging from Germany’s unique “Amazon Leaks” campaign to widespread strikes by workers in the UK. This comprehensive report delves into the multifaceted issues surrounding Amazon’s business practices and employee treatment.

The Peng! Collective’s Campaign Against Amazon

  • Activist Approach: The German artist-activist group Peng! Collective has launched a campaign targeting Amazon’s business model. Their campaign includes a protest in Berlin, an online petition, a satirical event, and an “Amazon Leaks” page for employee reports.
  • Subcontractor Exploitation: Peng! highlights the exploitation within Amazon’s business structure, particularly its reliance on subcontractors with limited workers’ rights.

Subcontractors in Germany: A Closer Look

  • Employment Issues: Companies like Amazon, Hermes, and FedEx use subcontractors who then hire smaller companies, often operating with minimal staff and for short periods. These companies frequently violate workers’ rights to meet Amazon’s demanding contracts.
  • Manipulation of Work Hours: Some subcontractors reportedly prevent workers from logging their full working hours on the Amazon app, depriving them of rightful pay.

Debate Over Subcontractor Ban

  • Verdi’s Stance: The trade union Verdi advocates for a total ban on subcontractors in the postal package industry.
  • Industry Response: Logistics professionals argue that a ban could concentrate power in larger companies and disrupt supply chains. They call for internal solutions rather than a complete ban.

Amazon Workers’ Strike in the UK

  • Largest Industrial Action: Amazon’s UK workers, supported by the GMB union, launched a strike on Black Friday, marking the largest day of industrial disruption in Amazon’s history.
  • Pay Disputes: The primary grievance revolves around insufficient wages and harsh working conditions. Despite Amazon’s recent wage increase, workers demand more significant changes in light of rising inflation and the company’s substantial profits.

Global Protests

  • International Scale: The strike in the UK is part of a broader movement, with coordinated actions in the US, France, Germany, and other countries.
  • UNI Global Union Involvement: The action is supported by the UNI Global Union, advocating for higher wages, better working conditions, and employee representation.

Amazon’s Response and the Way Forward

  • Company’s Stance: Amazon asserts that the strikes have caused minimal disruption and maintains that its wages are fair, highlighting recent pay increases.
  • Continued Challenges: However, workers and unions argue that the issues go beyond pay, encompassing broader aspects of Amazon’s business model and its impact on the workforce.

Broader Implications for the E-Commerce Industry

  • Setting a Precedent: The ongoing situation with Amazon could set a precedent for labor practices and worker rights in the larger e-commerce and logistics industries.
  • Corporate Responsibility: The scrutiny of Amazon highlights the need for increased corporate responsibility and ethical business practices in dealing with employees and subcontractors.

Future Directions and Potential Solutions

  • Regulatory Involvement: Governments and regulatory bodies might need to play a more active role in ensuring fair labor practices and preventing exploitation in the gig economy.
  • Unionization Efforts: Unionization efforts, like those seen in the UK and elsewhere, may continue to gain momentum as workers seek to balance power dynamics with large corporations.

Technological and Ethical Challenges

  • Technology’s Role: With the rise of digital platforms and gig economy models, the role of technology in shaping work environments and labor rights has become increasingly significant.
  • Ethical Considerations: Ethical considerations, especially in the treatment of subcontracted workers and the implementation of fair labor practices, remain crucial for sustainable business models.


The challenges faced by Amazon employees globally underscore a critical debate about fair labor practices, subcontracting ethics, and the balance of power in modern corporate structures. As protests and campaigns gain momentum, it is evident that the resolution of these issues will require a multifaceted approach, including regulatory oversight, corporate responsibility, and ongoing dialogue between companies, workers, and unions. For more information on Amazon’s recent wage increase announcement in the UK, you can read the details here.

Jonas Muthoni
Jonas is a visionary serial entrepreneur with an innate ability to turn ideas into influential realities. As the founder of Deviate Agency and SomeFuse, Jonas has successfully carved a niche in the world of media by helping brands capture the spotlight with his meticulously crafted strategies. His prowess goes beyond business; he is an avid writer and contributor to various publications, sharing insights that reflect his deep understanding of the contemporary market landscape. Beyond his professional pursuits, Jonas's heart is deeply rooted in philanthropy. For over six years, he has been a dedicated board member for a breast cancer organization, reinforcing his commitment to giving back to the community and making a tangible difference in the lives of many. In a world that's constantly evolving, Jonas Muthoni stands as a beacon of innovation, compassion, and leadership.