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The Path and Future Prospects of Apple’s Vision Pro

The first appearance of the Vision Pro headset was in February 2024. Apple set out to change how we handle tech and enjoy media content. Even though it had a hefty price tag of $3,499, this attracted only a specific group rather than typical users. The headset received positive feedback but also encountered difficulties due to its weight and price.

On the bright side, Apple’s Vision Products Group (VPG) was hopeful about transforming the Vision Pro into multiple product categories. They hoped to recreate the success story similar to iPhone and Apple Watch that took time to become popular.

Moving Towards an Affordable Version

Apple soon acknowledged that it needed a less expensive version to capture more consumers’ interests. Information from Bloomberg states that they are working on an affordable AR/VR headset with a planned release by 2025 end.The new model N107 would retain high quality display while taking away some features resulting in cost reduction.

The notable mentions about about new device includes ,

  • Estimated price range, $1,500 to $2,500
  • Lighter than the Vision Pro by at least 33%
  • Potential dependency upon tethered iPhone or Mac saving processing power

The changes aim at making it more attractive while not compromising critical features which proved difficult for Apple.

Global Launch And Upcoming Plans

In order to increase the device’s global presence, the Vision Pro is being prepared for a launch in China , Hong Kong and Singapore expected later this month. Countries like France, Germany, Canada , Australia and the UK will see its release in July.

The refinement of the Vision Pro’s operating system vision OS by Apple continues. New features including home view launching gesture, app icon reconfiguration , turning regular photos into 3D are expected in visions OS 2 . The next version of vision OS named Discovery is already being worked on for a release next year.

The potential of Vision Pro faces considerable obstacles.The device hasn’t been embraced by everyday users due to discomfort wearing it over long periods and lack of an essential application that makes it indispensable .Nearly after a decade working on Vision Pro , Apple hasn’t seen much sales success with high price being a hurdle.

If we consider Meta’s RayBan smart glasses which have seen reasonable success, Apple has strength to prosper in this area. However, technological and cost based problems need to be dealt with before realising their hopes.

Schedule for AR Glasses and Long Term Goals

In addition to making the Vision headset cheaper, efforts are being renewed by Apple to create A Ronly glasses. These lightweight glasses could potentially be worn all day signifying Apple’s long term goal.Insiders however suggests insiders believe that predicted launch by 2027 might be optimistic as technical challenges still stand.

The hard work in these technologies by the VPG having thousands of employees is noticed . The group also continues its hiring showing there intent to invest despite unsure return.This strives indicates that they visualise a prospect where Ar glasses could supplement or maybe even substitute iPhone.

Past Product Learnings

Apple can draw some useful insights from its past products. The iPhone and Apple Watch were also exclusive when launched but later gained momentum The watch achieved success by concentrating on health and workout tracking rather than trying to do everything.

A similar strategy could be adopted for Vision Pro with focus on particular applications like video viewing, face Time, working as Mac’s external monitor which could help pitch sales. This approach might aid Vision Pro to gain momentum until more public friendly products are ripe.

In Conclusion

The journey of Apple’s Vision Pro speaks volumes about their commitment towards innovation in spite of issues. Launching a cheaper model, expanding globally, investigating the potential of Ar glasses depicts Apple placing itself ahead in the AR/VR market for upcoming success. Even though the future is uncertain, Apple’s ability to tweak and learn from its past gives it a strong platform for the future.


Jonas Muthoni
Jonas is a visionary serial entrepreneur with an innate ability to turn ideas into influential realities. As the founder of Deviate Agency and SomeFuse, Jonas has successfully carved a niche in the world of media by helping brands capture the spotlight with his meticulously crafted strategies. His prowess goes beyond business; he is an avid writer and contributor to various publications, sharing insights that reflect his deep understanding of the contemporary market landscape. Beyond his professional pursuits, Jonas's heart is deeply rooted in philanthropy. For over six years, he has been a dedicated board member for a breast cancer organization, reinforcing his commitment to giving back to the community and making a tangible difference in the lives of many. In a world that's constantly evolving, Jonas Muthoni stands as a beacon of innovation, compassion, and leadership.