The luxury fashion giant, Louis Vuitton, has recently ventured into the rapidly growing world of podcasting. The new podcast series, christened “Louis Vuitton Extended,” is a collaboration with renowned French fashion journalist, documentary filmmaker, and YouTuber, Loïc Prigent. As the host, Prigent provides a closer look into the creative processes, inspirations, and personalities behind one of the world’s leading luxury brands.
Behind-the-Scenes with Pharrell Williams
The inaugural episode of the podcast features an exclusive conversation with Pharrell Williams, the new men’s creative director for the brand. Williams unveils the journey and inspiration behind his debut menswear collection, an event that garnered attention from A-list celebrities such as Beyoncé, JAY-Z, Rihanna, Zendaya, and more. Key Highlights: Voices of Fire: Williams elucidates the significance of incorporating the Voices of Fire gospel choir and the track “Joy (Unspeakable)” in his collection. He explains, “It’s like a Hallmark card for encouragement. When you’re feeling low, faith is a very powerful thing.” Celestial Inspiration: Speaking on the influence of the universe in his creation, Williams stated, “I wanted people to be clear that the universe had the sun shining on me, hence the essence of the song ‘Joy’ by Voices of Fire.”
“Louis Vuitton Extended” is more than just an avenue to showcase the brand’s collections. Louis Vuitton aims to use this platform to: Dive deep into the creative heart and mind of the maison. Offer insights into its various projects ranging from fashion to culinary arts. Spotlight their relationships and collaborations with various professionals such as chefs, artists, athletes, and more. Quick Facts: Language: English Duration: Each episode varies between 20 to 40 minutes. Frequency: Bi-monthly releases. Platform Availability: The podcast will be accessible on all major audio streaming platforms including Apple, Spotify, Amazon Music, and more. For detailed information and episodes, you can visit Louis Vuitton’s official website.
Future Episodes and Guests
While Williams sets the tone for the series with the debut episode, future interviews promise to be just as engaging. Anticipated guests include: Nicolas Ghesquière, the creative director of women’s collections. Jacques Cavallier Belletrud, the master perfumer for Louis Vuitton. Francesca Amfitheatrof, the artistic director of watches and jewelry. The podcast also plans to highlight other influential personalities such as chef Arnaud Donckele and pastry chef Maxime Frédéric, who have made significant contributions at the Louis Vuitton restaurant in Saint-Tropez.
Expanding the Digital Footprint
The podcast series is a significant addition to Louis Vuitton’s digital endeavors. With its already-established publishing house offering unique travel books and city guides, this move further establishes the brand’s commitment to evolving and staying connected with its audience in multifaceted ways.
Blending Tradition with Modernity
As global audiences increasingly consume content through digital platforms, luxury brands like Louis Vuitton and Chanel are marrying their centuries-old legacy with contemporary mediums. Podcasts, being one of the latest and most influential digital platforms, offer a unique opportunity for these brands to provide listeners with an immersive auditory experience.
Stories, which have always been at the heart of luxury fashion, find a new voice in this medium. The Louis Vuitton Extended podcast is just one example of how the narrative is evolving. Through in-depth interviews, insights from key personalities, and behind-the-scenes peeks, listeners are granted unprecedented access to the usually exclusive world of luxury fashion.
A Glimpse into the Bigger Picture
LVMH’s interest in podcasting isn’t limited to Louis Vuitton alone. Previous projects like “Journées Particulières,” which unveiled the talents behind the luxury brand, and “Dior Talks” showcasing Maria Grazia Chiuri’s inspirations, indicate the conglomerate’s keen interest in this medium. In other related news, fans of luxury fashion can look forward to a major Chanel exhibition about the iconic designer, set to debut in London’s V&A museum. This is yet another testament to the ever-evolving and interconnected world of luxury fashion, art, and media, as these luxury brands leverage different platforms to showcase their heritage, craftsmanship, and evolution in the global fashion arena.